Company News

GaiaDigits Joins ShopSafe Initiative to Help Retailers to Reopen Safely

Jun 24, 2020 | Partners

GaiaDigits is pleased to announce the participation into the ShopSafe Initiative to help retailers to reopen safely. The significant contribution made by RetailNext, Intel, Qualcomm and many other companies in supporting this initiative is greatly appreciated. GaiaDigits is committed to collaborate with other companies to provide equal and healthy spaces for both providers and buyers during this unpredictable pandemic.

 *Please see the ShopSafe OFFICIAL RELEASE below.




Collaborating with Qualcomm Technologies, Intel, Foursquare & LiveRamp to arm shoppers with data on when and where to shop safely


June 23, 2020 – SAN JOSE, CALIFORNIA -The COVID-19 pandemic has impacted the retail industry in ways no one could have imagined. A vast majority of retailers have needed to close doors, leaving many unemployed or furloughed while sales stalled. As the country begins to reopen, the retail industry is looking to stabilize and welcome shoppers back safely. It is imperative the industry keep guests and employees safe and technology can aid in this journey with transparency of crucial occupancy and shopper density metrics to help guide safer experiences in physical stores.

 RetailNext, with support from a consortium of private enterprise companies, retailers, and property owners, has created ShopSafe – a not-for-profit enterprise focused on getting American retail businesses open again with infrastructure to deliver real-time occupancy data for shoppers to better understand precautionary measures in place. This free framework delivers transparency to crucial occupancy metrics to help guide safer experiences in physical stores.

“As America and the rest of the world adapts to the ‘new normal’ in the wake of COVID- 19, retailers need a source of reliable consumer information now more than ever,” said Alexei Agratchev, CEO and co-founder of RetailNext. “ShopSafe provides benefits to everyone involved in the retail industry, giving peace of mind to consumers, employees, venue operators and retailers themselves during this period of gradual reopening and beyond.”


 The initiative features collaborations with enterprise technology companies such as Qualcomm Technologies, Inc. and Intel, participation with several mall operators and retailers including Easton Town Center, Ulta Beauty, b8ta, Ted Baker, and Neighborhood Goods and retail technology partners like Foursquare and LiveRamp. The retail partners plan to deploy the technology in a variety of ways, including integrations into the retailers’ consumer-facing apps as well as other consumer apps that share store location details. A comprehensive list of members can be found at

 “As we reopen our stores across the country, we’re excited to empower our guests with the best, most transparent data available,” said Prama Bhatt, chief digital officer at Ulta Beauty.

 “For safety reasons, our stores will limit limiting occupancy and we also know guests have individual comfort levels related to crowds. This initiative allows us to share occupancy levels with guests directly, enhancing our transparency in safety and ensuring guests feel most comfortable when coming to shop at Ulta Beauty.”

ShopSafe’s real-time, consumer-facing data includes occupancy and indications of thresholds as well as average time spent inside a given venue. The data will also be made available to those looking to integrate information into consumer-facing apps so consumers can more confidently plan their shopping trips. The data can be readily used to understand capacity at consumers’ favorite retailers in real-time. Launch partners include Yoobic, MishiPay, and Radius8, each delivering a differentiated solution for the ShopSafe retail participants.

 “With RetailNext’s Aurora sensor, powered by a Qualcomm Technologies processor, retailers can provide data shoppers need to feel comfortable returning back to physical stores. Qualcomm Technologies is proud to collaborate with RetailNext on the ShopSafe initiative to support the program and goal of helping enable retailers to operate safely,” said Art Miller, senior director, business development, global retail IoT, Qualcomm Technologies, Inc.

 Venues included in the ShopSafe initiative will identify as such, and consumers will have ready access to occupancy related information for the locations they plan to visit. This infrastructure will first be rolled out at shopping locations, but can be expanded to include other public venues such as sports and entertainment arenas, transportation hubs, museums and more.



About ShopSafe:

 ShopSafe is a non-profit organization created to provide a framework around delivering safe shopping experiences as the economy recovers from the COVID-19 destruction.

ShopSafe delivers low or no-cost infrastructure to shopping centers and retailers that allows them to communicate occupancy and other safe shopping details to consumers, a framework for retailers to leverage to communicate their initiatives around keeping

 About GaiaDigits

 GaiaDigits Inc. is a professional workforce management solution company in Canada. Currently, GaiaDigits focuses on cloud applications in the B2B market and introduces the best of breed solution for organizations in different sizes. GaiaDigits has been successfully serving more than 1,550 customers in 24 countries and regions in APAC, covering Retail, Manufacturing, Property Management, Logistics and more with over 4 million end-users daily. Gaia WFM Suite, our flagship solution, provides Time & Attendance, Smart Scheduler, Business Forecast, Workforce Analytics, Workforce Mobile and Core HR. GaiaDigits expects to bring best practices with innovative culture to customers and to solve complicated and systematic problems with multicultural wisdom.


Press Contact:

Austin Dorrell, 150 Bond


 GaiaDigits Contact:

 Betty Xiang, Marketing and Operation